About us

Welcome
to Humanway!

Founded: 2010


Our
Story

Founded in 2010, HumanWay began as a small, dedicated HR consulting firm. Today, we’ve grown into a trusted partner, delivering expert HR and Business consulting services to startups and small to medium-sized companies. With a proven track record of turning ideas into success, we’re here to guide you at every stage – transforming your vision into reality. Let’s shape the future together – your success begins with HumanWay!

What sets HumanWay apart is our approach. We’re not just consultants – we’re collaborators. We believe in the power of people, processes, and technology coming together to create something extraordinary. Through a unique blend of hands-on workshops, careful testing, and strategic planning, we work with you to find the right combination that aligns with your goals, vision, and team. Our mission is to ensure your project has the strongest foundation and the support it needs to thrive.

how
we
work

We’re more than consultants. We’re your partners, dedicated to helping you achieve your vision.

areas of expertise

Our team is a diverse, multicultural
group of  professionals with deep expertise in:

Technology and
Digital Business

We help businesses transition into the digital age, offering strategic guidance on innovation and adapting to the latest technology trends.

Digital Banking
and Fintech

With extensive experience in building secure, user-friendly digital banking solutions, we empower fintech startups to scale and succeed.

Pharma and
Clinical Research

We enhance digital efficiency in the pharmaceutical and clinical research sectors, streamlining HR operations, improving operational efficiency, and ensuring training compliance.

Business Development and Sales Strategy

We drive growth by optimizing sales processes, identifying new opportunities, and creating strategies that ensure long-term success and competitiveness.

Where
We
Work

Although HumanWay is headquartered in Bulgaria, our consultants operate globally and are committed to supporting clients wherever they are. With a strong focus on Europe, APAC, and Africa, we provide expert guidance and assistance, ensuring seamless global connectivity.

Our motto, “LET’S DO IT and LET’S DO IT HUMANWAY!”  is more than just words – it represents a mindset that drives everything we do. We believe in the power of action, innovation, and making a real impact. With over 30 successful projects brought to life, we remain committed to creating a more connected and transformative world.

Our Journey
and
Impact

Meet the team

Co-Founder

Georgi Robev 

Transformation Advisor | Technology Leader

With over 25 years of experience in advanced technology, I co-founded Humanway to empower organizations on their transformation journeys. My career spans the software and payments industries, artificial intelligence (AI), machine learning (ML), supercomputing, and consulting services.
I have held senior leadership positions at industry giants such as IBM, SAP, and SAS Institute, and I served as Chairman of the Board at the Strategic Center for Artificial Intelligence within the EuroHPC Joint Undertaking.

Vili Duncheva

Founder of HumanWay

I firmly believe that the true heartbeat of any organization lies in its people.

With over 15 years of consulting experience, I founded HumanWay with a clear vision – to help businesses create environments where individuals can thrive, teams are inspired, and their true potential is fully realized.

Throughout my career, I’ve had the privilege of consulting across industries, including IT, telecommunications, pharmaceuticals, clinical research, finance, and outsourcing. Each project has been a unique learning experience, expanding my understanding of what employees need to feel valued, supported, and motivated.

I have guided organizations through periods of growth and transformation, crafting tailored HR strategies that foster authentic employee engagement, meaningful development, and a sense of belonging that goes beyond just metrics.

My passion is in empowering businesses to build stronger, more resilient teams that drive lasting success.

code of conduct

Ethics First.
People Always.

At Humanway, we believe in ethical business and hold ourselves to the highest standards. Our priority is people – their well-being, safety, and personal growth. We respect diverse perspectives, ensuring a culture of integrity and trust. Committed to the highest standards, we strictly adhere to GDPR compliance and EU corporate regulations.

We strictly uphold:

  • Anti-Bribery: Zero tolerance for bribery of any kind.
  • Non-violence: Zero tolerance to violence toward humans and animals.
  • Equality and Non-Discrimination: No unfair treatment; No discrimination based on gender, religion, or race.

WE ARE
HUMANWAY!

Let’s bring your ideas to life, together.

Still have a question?

We’d love to hear from you.